Your business is invited to participate in an upcoming exhibition. While the venue will provide a folding table, a couple of chairs, and a basic backdrop for each exhibit space, you should think about renting or buying your your trade show display. With the right type, the possibility of catching the eyes of attendees and making a positive impression are much greater. Here are a few of the advantages that the display will provide.
Color Your Way
Without a trade show display of your own, you basically have to work with the colors provided by the venue. That means coming up with a tablecloth that will match the backdrop even if those colors don’t really work with your company logo or the colors on the brochures you want to hand out. The result can be one more exhibit that looks a great deal like what many of the other exhibitors are doing.
When you choose to secure a trade show display, you are in control of the color scheme. It’s easy enough to rent or buy a display with panels that happen to fit right in with the colors you use for your business literature and logo. The result is a more customized and professional look. Thanks to that look, more attendees are likely to pause long enough for you to engage them in conversation and maybe make a contact that turns into a long business relationship.
Space For Your Graphics
With the basics provided by the venue, there really isn’t any place to display posters and other graphics. All the action is mainly on the table. When you have your own trade show display, you have the ability to use the vertical as well as the horizontal space to create something that captures the attention you want.
For example, consider the benefits of a three-panel table top display. You can move the table provided by the venue to the rear of the exhibit space, set up the three panels, and adorn them with any images or graphics you like. Flank the table with a couple of chairs so there’s a place for visitors to step into your space and stay for a time.
When you go with a full multi-panel 10 X 10 display, you have even more space to add posters, graphics, and your company logo for all to see. These larger trade show displays often come with lights that allow you to call attention to specific graphics.
You can still use the table to display your literature and possibly add a couple of lush plants in stands to make the space more appealing. An inviting setting does motivate people to pause, take a look, and step into the space for a chat. That’s something you really want when your goals are to make contacts, enhance your business reputation, and get your brand name out there among more consumers.
Displays Look Like You Made an Effort
Even if you spent hours choosing a coverlet for the table and deciding how to arrange your brochures, it still looks as if you showed up a half-hour before the show and spread it all out without much thought. It’s the absence of any special touches that convey that impression. Rest assured that when attendees perceive that no real effort was made, they will not feel the need to stop by and learn more about what your company has to offer.
By contrast, any type of trade show display conveys the sentiment that you cared enough to do something special. Even a simple display mounted on a table and decorated with interesting images or slogans means you took some time to think things through. When you have a full-sized display complete with lighting and some space set aside for a looped slide presentation, people will now you created something that is worth stopping and looking over.
There’s a lot to be said for using a trade show display whenever you exhibit at an event. Whether you choose to rent or buy, the investment will pay off in a big way.